Marketing

• Market Segmentation
• Consumer Marketing
• Business Marketing
• Services Marketing
• Marketing Communication
• Market Research
• Marketing New Products
• Pricing
• Marketing Channels
• Direct Marketing
• Internet Marketing
• Strategic Marketing 1
• Strategic Marketing 2

Strategisches Management

• Critical Success Factors
• Strategic Segmentation
• SWOT analysis
• Portfolio 1
• Portfolio 2
• Strat. Mgmt. Repetitorial