Corporate Management, 3. Semester, Bachelor, ESSEN

Chapters to prepare
(PDF Download of Script)*
eLearning*
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Remarks

market segmentation
consumer marketing


market segmentation
consumer marketing
business marketing
marketing services
eLearning !
(online) market research
+ Übungen

 

business marketing
marketing services

 

new products
pricing
communication
market research
pricing
communication
new products
eLearning !
Scientific Abstract
direct marketing
internet marketing
strategic marketing
Übungen

direct marketing
internet marketing
strategic marketing 1
strategic marketing 2
eLearning !

*based on Kotler et al., “Principles of Marketing”

 

    
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